The Aura shopping mall is located in Yaroslavl’s historic city center, which is on the UNESCO World Heritage Sites list. It is the third Aura brand mall implemented by Rencons Development, after the Aura malls in Novosibirsk and Surgut.

The Aura mall in Yaroslavl occupies 120,000 m²; the leasable area amounts to 63,167 m². The building has four levels for a shopping gallery and an underground parking lot. The Aura contains a supermarket, a multiplex, an entertainment zone, and over 200 various shops, including famous brand stores that have been introduced in Yaroslavl for the first time.

The interior architecture and the building design have been developed by leading European architecture and design companies. The opening ceremony of the Yaroslavl Aura Shopping Mall was held on November 28th, 2013.